End to end support
throughout all phases
of the project

Many of our partners from Asian countries without a sales organization or professionals located on the European market have difficulties to generate business opportunities. They are typically approaching potential customers on fairs or social media (e.g., LinkedIn). 

We are working with them to mitigate this disadvantage and act as extension of their organisation in Europe. 

Typical needs of our partners from Asia are the following: better understand the European markets, deepen the knowledge about potential customers, and developing their value proposition to compete against local supplier. 

Depending on the ambitions of our partners, we are supporting them with setting up their organisation in Europe,. We are providing special-matter experts, searching for the right location, scanning the market for office space, production sites, or other premises, and interviewing candidates across all required functions.

Having the ambition to enter the European market must be turned into reality, and this requires great products and services and customers who are knowing our partners, value their products, services, and trusting them.

Throughout our network of decision-maker and our market knowledge, we are able to to identify and approach the right customers and making them aware of our partners’ offer and value proposition. As we know the requirements of the industries we are working with, we can develop our partners towards compliance with the requirements of customers with the goal to create mutual beneficial opportunities for both.

A first important step for our partners is having the opportunity to attend to tenders and inquires to show their competitiveness. We are in permanent contact with potential customers through our sourcing projects and beyond to ensure that inquiries will reach our partners. 

Understanding the cultural background is key to generate business. We advise our partners on how to strategize and execute negotiations including the (hidden) parameters, KPIs, or other requirements prevalent in respective industry. We are preparing our partners with a comprehensive negotiation strategy rooted in cultural awareness and guide them through the process of aligning and agreeing on terms and conditions.

Western customers dealing with Asian suppliers are needing security, a risk averse, and must be sure that a business will be successfully executed. We are supporting during the production phase with project management, milestone tracking, high-level meetings, and smooth communication between buyers and suppliers.

We collaborate in different set-ups with our partners, depending on the requirements. The partnership could be be project-related (e.g., large tenders, complex projects, photo-typing, developing projects), a strategic partnership (long-term business relation and permanent collaboration), or a sales agent for a number of companies we are reserving to select restrictively.